How To Improve Your Writing: Blogging and Website Writing Techniques

How To Improve Your Writing: Blogging and Website Writing Techniques


Writing is an art, and how every creative activity can be developed. The learning process involves 4 major phases.

  • Fundamentals: learn the theory;
  • Practice: do and repeat various exercises applying the theory;
  • Development: learn where to look for references and repertoire to create your own style and keep evolving;
  • Fluency: After much practice and repertoire you begin to think differently within that area of learning.

Obviously, to learn how to write, it is important to read a lot (get references) and write a lot (practice), but you must first know some important theoretical tips to direct your dedication and perspiration. For more information you can check at

Here are some tips that I would like to have received when I started writing that will certainly accelerate your development:

Start by meeting your technical needs

Regularly consulting a dictionary and reading a cable-to-tail grammar are some basic steps if you weren't necessarily the best student in school. Understanding figures of language, for example, can greatly enrich your texts. You don't have to memorize what they are, but recognizing these figures in foreign texts will help compose your repertoire over time.

Keep focus

Every text must have a clear purpose. Everything you add to this text should help develop the main argument of the text.

Structure your text

  • Think of knowledge as a series of bricks, and your text as a construction.
  • The introduction is the foundation on which to build your argument;
  • The structure of the work is the development of the text itself;

Finishing is the conclusion that will make the person feel comfortable in the house you just delivered.

When you want to build knowledge in the other person's mind, think about the logical sequence in which information needs to be presented and develop your text from that structure.

Know your persona

Who you write for makes a lot of difference. Having a clear and defined persona of your target audience helps a lot in directing your text.

  • If your audience is more experienced you need to produce more advanced content.
  • If your audience is already a you can talk about how to use the product instead of giving tips for buying it.

In the following article I give you some tips for creating your target audience persona:  

Creating an Editorial Project: Knowing Your Audience Better

Write to be read on the internet

  • Separate text into subtitles : This helps the reader "scan" the part of the content that interests them.
  • Make some key terms bold also to improve the “scannability” of the text.
  • Write short paragraphs .

Use simple language

  • Include the most commonly used keywords to search that subject in search engines like Google, but type in a natural way.
  • Enrich the text with images, videos and links.


Present your text to others, ask the opinion of your friends, preferably those who have technical knowledge and honesty to give you sincere and valuable feedback.

Read and reread what you have written, if necessary read backwards. In addition to removing spelling and matching errors, also eliminate redundant and confusing sections.

Text doesn't have to be long to be good, conciseness is a competitive advantage in times of internet where we have a lot of content and readers have less and less time. If necessary rewrite portions of your article to make the text clearer and shorter.


Ways to enrich your writing skills infographic

Infographic courtesy of


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