American International Universit, Queen's Rd, Richmond TW10 6JP
The Marketing programme has been developed to assist students in understanding what the key value propositions are within an organisation. The long-term influencers are then also studied and interpreted, so that the best use of the companies offering (its products and services) can be best utilised for maximum profit. Required elements of the marketing major are courses in Advertising, Management, Consumer Behaviour, Market Research, and Marketing Strategy.
Whether you’re studying in another country, or studying here at the university in London, with Richmond University you have the opportunity to study abroad. That could mean trying out university in London for a semester to a year, studying overseas at any of our partner locations across the world, or taking part in a world internship – designed to give you the experience you need to complement your programme.
We offer career support and advice throughout your studies (through the Careers & Internships Office), doing everything we can to make sure you stand out from the crowd when you graduate. Just by taking part in a liberal arts degree, you’re learning a wealth of transferable skills, including learning to adapt to the working climate – essential criteria employers look for. You could also benefit from work experiences and internships as part of your programme; giving you an extra advantage at the start of your career.