BA in Digital Marketing, Communication and Public Relations
The BA in Digital Marketing, Communication and Public Relations is a level 7 3-year degree, with the option to take another year ( year 4) to specialise in PR or Global Marketing , graduating with a level 8 award.
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The Level 7 programme has been produced in response to high demand from employers for graduates who are skilled in the rapidly evolving digital marketing sector. Students can choose to graduate at the end of their third year or they can take one of two year-long Level 8 ‘add on’ opportunities which include a BA (Hons) in Public Relations or a BA (Hons) in Global Marketing. The degree prepares students for direct employment within the marketing communications industry and has been welcomed as both timely and relevant by employers.
A key selling point of theprogramme is the semester-long work placement in year three, which will give students a taste of life within this dynamic and expanding industry and will enable them to put their digital skills into practice, or there is also the option to spend a semester studying abroad
Liz Englishby, programme lecturer at DkIT sees this as a core strength of the new degree, “We have very strong industry links through our work placement office here in DkIT that will enable our students to get real-world experience within their area of interest, something that will really stand to them as graduates.”
For DkIT’’s lecturer in marketing and programme director John Sisk, the degree has been developed at exactly the right time, “ organisations of all sizes are now integrating their marketing communcation functions. Our aim in this new degree is to give our students the skillset to thrive in this new digital environment. The emphasis is very much on real-life projects – live case studies, guest speakers and industry-related examples.”
Marshes Upper, Dundalk, Co. Louth
Dundalk , Ireland