Do you like working with people and have a strong creative flair? The current trend for social networking sites, websites, blogs and video sharing sites has created a need for business to re-evaluate their marketing spend. Marketing professionals must have an in-depth understanding of digital tools and techniques which will encourage interaction with customers and consumers Flexibility and creativity is a key factor in business and this programme has been designed with this in mind. This programme offers a blend of core business subjects with a marketing specialism, and a strong emphasis on digital media. Digital technologies have transformed the way organisations communicate with customers. Marketers must embrace new media and take the lead in developing a digital strategy. 2014 was the year that made the biggest impact so far on brand, marketing and sales performance for Irish Business. This programme will equip you with the knowledge and skills to work in a dynamic, vibrant and expanding industry. Work Experience is included in this programme so you will get the opportunity to put your skills into practice, under the continued guidance of a dedicated lecturer. The inclusion of a work placement, and the fact that you will be working on many real-life projects for businesses, means that you will be ready for the world of work upon graduation. Students may, if they wish, choose to study a foreign language such as Spanish, French or German, as a non compulsory elective and may study abroad for one semester in a partner institution. Other elective choices include the opportunity to volunteer in a charitable organisation of your choice or to study Public Relations.