Bachelor of Business Administration (BBA) Degree with a Specialization in Marketing

American InterContinental University

Marketing is all about being strategic, creative and dynamic. Our Bachelor of Business Administration degree with a Specialization in Marketing caters to both your creative side and your interest in business. Learn to measure market demand, manage promotions and analyze market research to gain a competitive advantage.

For a Bachelor of Business Administration degree with a specialization in Marketing, your classes may include:

Consumer Behavior

This course emphasizes consumer behavior in the marketplace and covered topics include analysis of consumer motivation, buying behavior, market adjustment and product innovation. Behavioral aspects of the marketing process from producer to ultimate user or consumer are considered.

Marketing Campaign and Strategic Planning

This is an integrative course in marketing planning and strategy. It is applications-oriented, focusing on developing a marketing plan with a focus on customer relationship management. Students will apply theory and concepts in the areas of marketing, management, economics, and finance in the marketing planning process.

Advertising and Promotion Management

This course presents a total marketing communication function in planning and managing programs for advertising products and services. Topics include preparatory research, objective setting, budget planning, media, creative programs and evaluation of advertising effectiveness.

Marketing Management

This course explores the application of management principles to the marketing function. Emphasis is placed on the application of planning, implementation, controlling, and evaluation of marketing strategies as the means for achieving an organization's objectives.

Marketing Research

This course studies the nature and scope of research techniques employed in gathering information concerning marketing and advertising procedures. Subjects include sources and collection of data, sampling, interpretation of data, and research in areas of motivation and consumer behavior. It also employs the use of quantitative and qualitative data analysis and interpretation.

Start Date

End Date

Program Duration

24 Months

Application Deadline


Bachelor's programs

Certifications & Titles


Study Options

Distance Learning

231 N Martingale Rd, Schaumburg, IL 60173

Schaumburg , United States

Start Date:

End Date:


United States



Bachelor's programs

Application Deadline: