Global changes have shifted the emphasis to knowledge economies based on design and innovation. Our programme, which focuses on Creative and Cultural Industries, is designed to produce graduates who can function as creative managers in the creative and cultural industry sector both nationally and internationally. By sharing classes with students from practice-oriented classes in art, design, music and media, learners on this programme will also, crucially, gain a practical sense of creative practitioners, and their values, motivations and culture. Graduates essentially will be able to look into, understand, and work between professionals involved in creative development and those responsible for commercialising the results. Employment in creative management in arts and media, artists and repertory (A&R), advertising, publishing, design, agent work, criticism, media production, festival management etc. concert promoter, cinema manager. Further study in Law, Journalism, Creative Digital Media, Advertising, Art, Design, Arts Administration, Public Relations, Business and Marketing etc. An international dimension is promoted by the provision, throughout the three years of the programme, of courses in major world languages and related intercultural studies and communication.