Digital Marketing BA (Hons)

Why take this course?

Digital media is rapidly becoming the central marketing strategy of many companies and we have created a course that focuses on creating talented digital marketing professionals.

If you have a creative flair, an interest in the digital elements of society and are already attracted to business and marketing, then this course is ideal.

What will I experience?

On this course you can:

  • Do a one-year placement working in a paid full-time role
  • Apply live case studies to your coursework through the wide links we have with companies and organisations
  • Work in our computer labs, exploring the latest marketing software systems and media application software

What opportunities might it lead to?

Your specialist knowledge of digital media could lead to a career in the internet, media or services industries, such as retail, finance, tourism or social media to name a few.

Here are some routes our graduates have pursued:

  • marketing communications
  • digital marketing
  • multimedia production
  • web design
  • digital graphic design

Portsmouth Business School is a Chartered Institute of Marketing (CIM) Accredited Study Centre which has been commended for the excellent standard of results achieved by students. In your first year you will have the opportunity to gain the CIM's Introductory Certificate in Marketing alongside the Marketing Principles and Practice unit. As the UK's leading professional marketing organisation, CIM qualifications are highly sought after by employers for both marketing and non-marketing roles.

Year one

The first year will introduce you to the main functions of business and provide you with firm foundations of both marketing and digital media operations.

Core units in this year include:

  • Marketing Principles and Practice
  • Marketing in Action
  • Introduction to Computer Graphics
  • Digital Filming and Technology
  • Web Engineering and Design
  • Quantitative Methods and Data Analysis

In addition students are supported by a Personal Tutor on Personal and Professional Development.

Year two

Develop your understanding of marketing and build on the learning from year one. Also begin to tailor your degree, choosing a range of options from general business as well as marketing and digital media disciplines.

Core units in this year include:

  • Introduction to Digital Marketing
  • Developing Marketing Communications
  • Creative Industries Project Management
  • Designing Interactive Content
  • Employability, Research and Professional Development

Options to choose from in this year will include:

  • Marketing Research and Planning
  • Customer Insight for Product Management
  • Digital Photography
  • Student Enterprise
  • Streaming Media Website Design and Delivery
  • Or a Foreign Language


Year three*

Reinforce core marketing understanding and specialise further in the digital media subject areas. You will also have a choice for your final year project from either dissertation, business theory research, work-based learning, or a business consultancy project.

Core units in this year include:

  • Strategic Marketing
  • Digital Marketing Tools and Techniques

Options which you will choose from include:

  • Advertising and PR
  • Communication Design
  • Creative Platforms
  • Developing New Products and Managing Brands
  • Global Marketing
  • Professional Selling and Sales Management
  • Trends in Latest Technology
3 years full time, 4 years sandwich with work placement
Start Date

End Date

Program Duration

36 Months

Application Deadline


Bachelor's programs

Study Options

Full Time

University House, Winston Churchill Ave, Portsmouth PO1 2UP

Portsmouth , United Kingdom

Start Date:

End Date:


United Kingdom



Bachelor's programs

Application Deadline: