Digital Marketing Major BA

Program Dates: to
Program Duration: 24 Months
Application Deadline:

Digital Marketing Major BA

Program Dates: to
Program Duration: 24 Months
Application Deadline:

University of Michigan-Dearborn, College of Business

Type

Bachelor's programs

Language of Instruction

English

Study Options

Full Time

Fees

Regular fees: 985 EUR

International Fees : 985 EUR

Location

500 S State St, Ann Arbor, MI 48109

Ann Arbor

United States

Type

Bachelor's programs

Location

United States

Ann Arbor

Gain the skills and knowledge needed to enter the digital marketing workforce, or to advance in your existing career.

With the rise of smartphones, tablets, video games and other forms of new media, organizations are rapidly changing the way they market products and services to consumers. The Digital Marketing major is designed to give you the skills you need to thrive in the ever-changing digital world.

Learn about topics such as, social media marketing, email marketing, and mobile strategies that you can adapt to implement contemporary marketing campaigns for any type of organization. Prepare to enter the workforce as you learn to make tactical and data-driven decisions using social media measurement, business intelligence, SEO/SEM, web analytics, and marketing data.

Majoring in both Digital Marketing and Marketing is not permitted. However, majoring in both Digital Marketing and Information Technology Management is allowed and encouraged. Courses common to both majors can be applied towards fulfilling the requirements of both.