Digital Marketing Major BA

Gain the skills and knowledge needed to enter the digital marketing workforce, or to advance in your existing career.

With the rise of smartphones, tablets, video games and other forms of new media, organizations are rapidly changing the way they market products and services to consumers. The Digital Marketing major is designed to give you the skills you need to thrive in the ever-changing digital world.

Learn about topics such as, social media marketing, email marketing, and mobile strategies that you can adapt to implement contemporary marketing campaigns for any type of organization. Prepare to enter the workforce as you learn to make tactical and data-driven decisions using social media measurement, business intelligence, SEO/SEM, web analytics, and marketing data.

Majoring in both Digital Marketing and Marketing is not permitted. However, majoring in both Digital Marketing and Information Technology Management is allowed and encouraged. Courses common to both majors can be applied towards fulfilling the requirements of both. 

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Start Date

End Date

Program Duration

24 Months

Application Deadline


Bachelor's programs

Study Options

Full Time


Regular fees: 985 EUR

International Fees : 985 EUR

500 S State St, Ann Arbor, MI 48109

Ann Arbor , United States

Start Date:

End Date:


United States

Ann Arbor


Bachelor's programs

Application Deadline: