Digital Marketing Management BSc (Hons)

This degree takes the competitive world of marketing online. Our course shows you how to apply marketing techniques to digital communications.

On this course, you’ll develop your knowledge of web analytics, mobile technologies, social media, content creation and effective website design.

You’ll also analyse the effectiveness of different platforms and gain insight in to how data can be used in successful marketing strategies. Consumer insight is a powerful tool and you’ll learn how we all interact with digital platforms.

Our course benefits from close links to a fast paced industry, keeping you up-to-date with new developments.

You’ll also gain valuable work experience. In the final year of your studies, you have the opportunity to work in with a business, to develop and implement a digital marketing strategy.

Course content

Year 1 (Core)

  • Digital Identity
  • Finance and Management for Marketers 
  • Entrepreneurial Marketing
  • Quantitative methods and Data analysis
  • Management Skills (Enhancing your career and personal success)

Year 2 (Core)

  • Understanding the Digital Consumer
  • Cross Cultural Marketing
  • Multi-Platform Traffic Creation
  • E-CRM Marketing
  • Designing and Managing Effective Organisations
  • Mobile Marketing
  • Professional Development

Optional placement year in industry at the end of year 2.

Year 3 (Core)

  • Strategic Digital Marketing Planning
  • Business Analytics
  • Work Based Digital Marketing Project Preparation
  • Work Based Digital Marketing Project

Entry requirements

UCAS Tariff points: 112

A levels: BBC or equivalent

BTEC: National Diploma DMM

Access Qualification

Pass at the required QAA recognised standard.

In addition to the requirements outlined, GCSE Mathematics Grade B or above or equivalent along with four further GCSEs to include English, or equivalent. 

Teaching and learning

Throughout the course, you’ll be supported by a knowledgeable and friendly team. You’ll benefit from the guidance of course tutors and the insight of visiting business experts. We also make sure that you stay up-to-date with the latest news through guest speakers from a wide range of industries.

You’ll have every opportunity to grow as a person as well as a marketer. You and your friends can grow together through case-studies, role-plays, simulations, presentations, projects (work-based and academic), reflective portfolios and the extended use of technology supported activities.

We make sure you gain practical experience while learning. During the course, you’ll have the opportunity to complete a placement. You’ll work in a business so you can hone and practice your marketing knowledge. Having this experience will teach you crucial skills in the work place as well as help your employability after you graduate.


In a marketing role, you’ll work across different media and use a wide range of skills. We make sure our assessments reflect the marketing industry. The course assessments cover:

  • Case-study analysis and feedback
  • Reflective portfolios
  • Research projects
  • Exams
  • Podcasts
  • Presentations
  • Web design tasks

We make sure you get feedback on your assessments to help you improve your skills and, most importantly, gain confidence when it comes to presenting your work.

The placement allows you to develop your digital marketing skills in the work place. This will include a preparatory module allowing you to plan your project and decide on your business of choice

Graduate destinations

Digital Marketing covers a wide range of careers. Every company or organisation needs to promote their products and services online – and your skills will be invaluable.

We’ve designed this course to give you skills across all areas of marketing – not just digital communications. You’ll know how to deduce financial return on investments (ROI), designing websites and emails, advertising and business management.

Digital Marketing Management can lead into careers such as:

  • Digital Marketing Manager
  • Social Media Manager/Community Manager
  • Search Manager/Search Engine Optimisation (SEO) Manager
  • Digital Strategist
  • Online PR Manager
  • Communications/Marketing Manager
  • Digital Producer
  • Public Relations Manager

There are many postgraduate courses to choose from as well. If you want to specialise further we have a full-time and part-time MSc in Digital Marketing Management.

Have you also considered?

Business and Marketing Management BA (Hons)


Enquiries Team
Cadman Information Point
College Road
United Kingdom
t: +44(0)1782 294400

More Information / Apply Now launch

Start Date

End Date

Program Duration

36 Months

Application Deadline


Bachelor's programs

Study Options

Full Time


Regular fees: 9250 GBP

International Fees : 10900 GBP

College Rd, Stoke-on-Trent ST4 2DE

Stoke-on-Trent , United Kingdom

Start Date:

End Date:


United Kingdom



Bachelor's programs

Application Deadline: