Digital Marketing Strategy BA

Course Texts

The course explores implications of e-marketing for the firm and its business strategy.

Learning and teaching methods

10 x 2 hours of lectures

Course Texts

The two textbooks that will be referred to in the lectures and on Moodle are:

- Chaffey, Dave and Ellis-Chadwick, Fiona (2012) "Digital Marketing", 5th edition, Pearson.

- Laudon, Kenneth and Traver G., Carol (2014) "E-commerce 2014", 10th edition, Pearson.


Degree exam (April/May)  (100%)

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Start Date

End Date

Program Duration

24 Months

Application Deadline


Bachelor's programs

Study Options

Full Time

University Avenue, Glasgow G12 8QQ

Glasgow , United Kingdom

Start Date:

End Date:


United Kingdom



Bachelor's programs

Application Deadline: