Digital Marketing Strategy BA
The course explores implications of e-marketing for the firm and its business strategy.
Learning and teaching methods
10 x 2 hours of lectures
The two textbooks that will be referred to in the lectures and on Moodle are:
- Chaffey, Dave and Ellis-Chadwick, Fiona (2012) "Digital Marketing", 5th edition, Pearson.
- Laudon, Kenneth and Traver G., Carol (2014) "E-commerce 2014", 10th edition, Pearson.
Degree exam (April/May) (100%)
University Avenue, Glasgow G12 8QQ
Glasgow , United Kingdom