Digital Marketing Strategy BA


University of Glasgow

Start Date:

End Date:

Program Duration:

24 Months

Application Deadline:

Type

Bachelor's programs

Language of Instruction

English

Study Options

Full Time

Fees

Regular fees: 16000 GBP

International Fees : 16000 GBP

Location

University Avenue, Glasgow G12 8QQ

Glasgow

United Kingdom

Start Date:

End Date:

Location

United Kingdom

Glasgow

Type

Bachelor's programs

Application Deadline:


Course Texts

The course explores implications of e-marketing for the firm and its business strategy.

Learning and teaching methods

10 x 2 hours of lectures

Course Texts

The two textbooks that will be referred to in the lectures and on Moodle are:

- Chaffey, Dave and Ellis-Chadwick, Fiona (2012) "Digital Marketing", 5th edition, Pearson.

- Laudon, Kenneth and Traver G., Carol (2014) "E-commerce 2014", 10th edition, Pearson.

Assessment

Degree exam (April/May)  (100%)