The programme content is aimed at preparing graduates for marketing positions in business, particularly in the area of International Marketing and Exporting.
Therefore the programme will assist students to:
Further develop the students’ knowledge and critical understanding of marketing to an advanced level.
Cultivate a comprehensive range of applied and analytical skills in marketing, with a strong emphasis on strategic decision-making.
Expose students to the latest cutting-edge ideas, techniques, and marketing frameworks through the analysis of industry best practice.
Foster an appreciation of the significant changes and challenges occurring in increasingly competitive marketplaces.
Develop students’ competencies and confidence through professional training in business and marketing skills, including oral and written presentation skills.
Provide training in the methods and practice of accepted research methodologies.
Allow students to develop and expand their personal confidence.