Behind every successful venture in the arts and entertainment industry is a team of savvy marketers. In Columbia’s marketing program, you’ll learn how to harness the power of digital and social media as well as data and analytics to make strategic decisions about how to identify and develop the right audience. Our faculty includes marketing professionals who bring their real-world experience and perceptive guidance into the classroom.
You’ll cover topics such as brand management, social media platforms, market research, digital media strategy and data analytics. You’ll interact with real clients to research, develop and pitch marketing strategies to meet their unique needs. You’ll also connect with our vibrant community of artists, designers, creators and innovators to develop strategies to promote their work. If you’re an artist or entrepreneur, this major will prepare you to market your own work or creative entity by making strategic decisions about the audiences you target.
In your first year, you’ll gain foundational knowledge that will be vital to your success in the industry. You’ll take core business courses in topics such as marketing, management and economics. But these aren’t your average business courses. We tailor them to the arts and media fields, so each example and scenario will make sense for the unique landscape of the creative industries.
You’ll also take a jam-packed survey course called Introduction to Marketing. This course will give you the lay of the land: current trends, opportunities, threats and themes emerging in the field. You’ll gain an introduction to the fundamentals of marketing: product, promotion, pricing, distribution, and the impact of consumer and market research, technology and globalization.
By your last year at Columbia, you’ll be honing your skill set and building a resume. You’ll put your knowledge to work in courses like Marketing Yourself, in which you’ll learn best practices for job interviewing and how to craft a standout resume. You’ll also meet industry guest speakers who will give you inside knowledge on how to job hunt in their particular fields.
You’ll also have the chance to participate in a practicum focused on developing real campaigns for actual clients in Chicago. You’ll meet with the client to identify and research their marketing goals and work with a team to develop a targeted, creative and data-driven marketing strategy.
You’ll also work closely with our highly connected network of faculty and alumni and Columbia’s Career Center to identify internship opportunities across the marketing field.
600 S Michigan Ave, Chicago, IL 60605
Chicago , United States