Marketing (BA)

Otterbein University

I. General Education Requirements

  • First Year or Transition Year Seminar (4 hrs)
  • Integrative Studies (28 hrs)
  • Modern Language (0, 4 or 8 hrs)
  • Mathematics (4 hrs)
    Note: This major requires 

    MATH 1240 - Statistics I

  • Health and Physical Education Lifestyles (1 hr)
  • Senior Year Experience (4 hrs)
  • Writing Intensive Requirement (click the General Education Requirements link below for details)

    General Education Requirements for All Degree Programs

     for specifics.

II. Major Requirements (64 hrs)

A. Core Courses (all courses required)

B. Support Courses (all courses required)

C. Electives (12 hrs required)

  • MKTG 2650 - Sales 4 hrs
  • MKTG 3400 - New Product Development 4 hrs
  • MKTG 3850 - Marketing Analytics 4 hrs
  • MKTG 3900 - Independent Study 1-4 hrs
  • MKTG 4100 - Retail Management 4 hrs
  • MKTG 4990 - Special Topics 1-4 hrs
  • Note:

    Marketing focuses on the creation and maintenance of exchange relationship. This focus includes topics related to analytics, branding, digital marketing, marketing communications, promotions, marketing research, and sales. Individuals who excel in marketing are creative types who sharpen their skills related to speaking, listening, writing, and critical thinking.  The marketing major at Otterbein prepares you for careers in marketing analytics, advertising, marketing research, retail management, sales, and general marketing positions.  Marketing majors are strongly encouraged to complete an independent study or research project along with an internship. The curriculum remains flexible enough for you to earn a minor or a second major in another business-related discipline.

III. Residency Requirements

In order to graduate from any university a student should take a significant proportion of the hours for his or her program of study from that university, take a significant proportion of hours in the major from that university, and take a significant proportion of the “signature elements” of that university’s general education requirements.

At Otterbein, at least 48 semester hours of coursework must be taken in Otterbein classes. MATH 0900 cannot be used to help fulfill this requirement. Of these hours:

  • at least 12 semester hours must be taken in each of a student’s majors at the 3000 level or above,
  • at least 4 semester hours (any level) must be taken in each minor, and
  • the INST dyad must be taken at Otterbein.

More Information / Apply Now launch

Start Date:

End Date:

Program Duration:

24 Months

Application Deadline:

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Bachelor's programs

Study Options

Full Time

1 S Grove St, Westerville, OH 43081

Westerville , United States

Start Date:

End Date:


United States



Bachelor's programs

Application Deadline:

Expired help